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Friday, June 26, 2009

Spreading out

In the City, spreads are measured in points. But, as I moaned about before, at British Airways the BA Miles spreads are absurd: they "buy" the miles back for about one-sixtieth of the price they "sell" them for. Their marketing department just did it again. They sent me an e-mail saying something along the lines of "you can now use your BA Miles to upgrade flights". OK. I have a Word Traveller Plus flight booked, so I phoned up to upgrade it to business for what I thought was a reasonable price of 25,000 BA Miles. No dice. There are no upgrades available on that flight. Nor, as it turns out, on any other flight in a one month window either side of it. Once again: I'm now more annoyed than if they had never sent me the email in the first place. I'm sure their marketing people must be wondering how to make travellers choose BA over other airline in these straightened times. Here's a tip: have a reward programme that is worth something, and makes customers feel good instead of continually infuriating them.

In the future, everyone will be famous to fifteen people.
[posted with ecto]

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