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Monday, July 14, 2008

Miles and less

While sitting in a coffee shop in Singapore, I picked up a local business magazine that was reporting on some survey of airline passengers. It made the news because Singapore Airlines came top of the poll in most categories (as it usually does) and Changi airport came top of the airport poll in most categories (as it usually does). But I couldn't help noticing that our national flag bearer wasn't doing too well. It came second bottom (to Garuda) in amenities, which is pretty spectacular, and came rock bottom in frequent flier programmes. I think this is an accurate result. BA Miles is a rubbish scheme, which no longer serves as any form of incentive. I have thousands upon thousands of BA Miles and find it impossible to redeem them. Want to take the kids to the States? No chance: there's not a single BA Miles seat to San Francisco in the school holiday. Want to visit friends in India at Christmas? No chance: no seats to Mumbai or Delhi. The only places you can get to with BA Miles are places that you don't want to visit at times when you can't go. As soon as my BA Executive Gold card arrives in a couple of weeks, I'm going to complain -- I figure it will carry more weight once I've got the gold card -- and then start looking for airlines with better frequent flier miles. Any suggestions?

In the future, everyone will be famous to fifteen people.
[posted with ecto]

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