I don’t really understand where newspapers are going. I mean, I understand that circulations are falling and that young persons don’t read them any more, but their solutions to this problem seem so 20th century. Apparently newspapers gave away more DVDs this year than were sold in shops. I can well believe it, since I have several. I’ve not watched any of them yet, but there you go. Is this really helping the circulation war? Why not try making the newspapers smaller and more focused rather than bigger.
If I buy a newspaper at all, it’s the Telegraph on a Saturday. Here’s the approxmate process:
1. Buy Saturday Telegraph
2. Throw gardening, travel, property and motoring supplements in the bin.
I don’t do gardening, if we do take the kids on holiday it won’t be mountain trekking in Peru, I’m not thinking of buying a country house or a new car.
3. Throw “weekend” supplement in the bin but keep the crossword.
I couldn’t care less about the problems some woman is having with her nanny or how to knit jumpers for labradors.
4. Have a cursory glance at money supplement then throw it in the bin.
I haven’t got any money to invest but I do like reading the readers problems page.
5. Read the football part of the sports supplement then throw it in the bin.
I like the football bit, which always has interesting feature, but don’t really care enough about golf or rugby or cricket to actually read about them.
6. Unwrap plastic package with: keep the TV guide and throw the rest in the bin.
The glossy magazine is ludicrous, even when it does have a pull out supplement about how competitive Greece has become for business (as it did last week). I don’t care about fashion, celebrities, gossip, horoscope or luvvie interviews.
7. Put review supplement in the downstairs loo for later perusal.
My Amazon wish list is often guided by the Telegraph reviews or the Spectator reviews when someone has left a copy on the train. I never buy it any more.
8. Read newspaper.
So almost everything I’ve paid for goes into the bin unread. I think it might buy it more often if it had less in it. UPDATE: I just bought it again this weekend and threw even more than usual in the bin because there were more catalogues inside it.